Photo © Joana Empar Sendra Alemany
Outdoor - NOMINEE: Joana Empar Sendra Alemany
Failed Project on Darkness
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Ortega y Gasset said that technique is intrinsic to man and cannot be separated from the
way we aproach and change the world with artefacts at our own convenience for
obtaining as much as possible with the least effort. For the Spanish philosoper, techinque
is to adapt the enviroment to the subject. Man does not adpat to the enviroment, he
confronts and transforms it, creating a “supernatural”. Thus, technique not only meets the
needs but also provides unnecessary situations in greater measure.
Man needs to see and know. Therefore, the darkness frightens and confuses him, needing
to transform night into day with artificial light. Therefore, the abolition of the darkness
takes place and every evening a battle begins between the natural and the artificial,
between man and nature.
Thus, invented scenarios arise in which reality remains “toxified” since the light, as an
artificial element, talks about what it appears to be but is that the “desiring and carnal”
man has created. It seeks to capture places where the natural and artificial pursue each
other without a break, where an apparent nature gives way, thourgh the camera, to
backdrops, and opaque scenes to reveal the artificiality. The artificial lights iluminate the
scene so subtely that it is disturbing. Everything is controlled, everything depends on
man.
About author:
I’m a qualified photographer with over 5 years experience who holds an Honours Arts degree in Media Studies.
I am especially interested in cultural relations to do with the Photography and the Arts and would love to get involved in any relevant work.
I am currently the Communication Officer of GETXOPHOTO Photography Festival (Getxo, Basque Country) and I have had experience working in The International Film Festival in Valencia, where I coordinated the youth audiovisual programme.
I have worked for “La Fabrica”, the most important cultural management company in Spain, in projects like “Historias de Aravaca” (funded by Madrid City Council) to commemorate the history of a culturaly rich neighbourhood in Madrid. My job involved collating antique photos and stories from the
public, interviewing them, and contributing to the website. I was also the assistant to the Director in “La Fabrica" Art Gallery.
I am currently undertaking an investigative project, which documents the history of an unknown photographer during the Spanish Civil War, to bring awareness of how some social classes perceived the war at the time in the form of photography.
ACHIEVEMENTS
• Grants and prizes with my artistic work in photography.
• Erasmus Internship in Universiteit van Amsterdam (2005-06)
• Exchange internship in University of Applied Science. Münter, Germany (2008-09)
Qualifications
QUALIFICATIONS
• BTEC Hdip in Artistic Photography. June 2009. EASD Valencia (Spain)
• Media studies degree. Graduated with honours. July 2006. University of Valencia. (Spain)
way we aproach and change the world with artefacts at our own convenience for
obtaining as much as possible with the least effort. For the Spanish philosoper, techinque
is to adapt the enviroment to the subject. Man does not adpat to the enviroment, he
confronts and transforms it, creating a “supernatural”. Thus, technique not only meets the
needs but also provides unnecessary situations in greater measure.
Man needs to see and know. Therefore, the darkness frightens and confuses him, needing
to transform night into day with artificial light. Therefore, the abolition of the darkness
takes place and every evening a battle begins between the natural and the artificial,
between man and nature.
Thus, invented scenarios arise in which reality remains “toxified” since the light, as an
artificial element, talks about what it appears to be but is that the “desiring and carnal”
man has created. It seeks to capture places where the natural and artificial pursue each
other without a break, where an apparent nature gives way, thourgh the camera, to
backdrops, and opaque scenes to reveal the artificiality. The artificial lights iluminate the
scene so subtely that it is disturbing. Everything is controlled, everything depends on
man.
About author:
I’m a qualified photographer with over 5 years experience who holds an Honours Arts degree in Media Studies.
I am especially interested in cultural relations to do with the Photography and the Arts and would love to get involved in any relevant work.
I am currently the Communication Officer of GETXOPHOTO Photography Festival (Getxo, Basque Country) and I have had experience working in The International Film Festival in Valencia, where I coordinated the youth audiovisual programme.
I have worked for “La Fabrica”, the most important cultural management company in Spain, in projects like “Historias de Aravaca” (funded by Madrid City Council) to commemorate the history of a culturaly rich neighbourhood in Madrid. My job involved collating antique photos and stories from the
public, interviewing them, and contributing to the website. I was also the assistant to the Director in “La Fabrica" Art Gallery.
I am currently undertaking an investigative project, which documents the history of an unknown photographer during the Spanish Civil War, to bring awareness of how some social classes perceived the war at the time in the form of photography.
ACHIEVEMENTS
• Grants and prizes with my artistic work in photography.
• Erasmus Internship in Universiteit van Amsterdam (2005-06)
• Exchange internship in University of Applied Science. Münter, Germany (2008-09)
Qualifications
QUALIFICATIONS
• BTEC Hdip in Artistic Photography. June 2009. EASD Valencia (Spain)
• Media studies degree. Graduated with honours. July 2006. University of Valencia. (Spain)