Creative - NOMINEE: Ekaterina Plechinta
Photo © Ekaterina Plechinta
Ekaterina Plechinta
Thirteen
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Occult practices and pagan beliefs are now taking on new forms. Witchcraft is packed into a beautiful Instagram cover. Visually, esoteric accounts can be compared with “selling” ones - they are balanced in color and quality of photos. As in advertising, their content promises simple and quick solutions to all problems.
To arrange a personal life, to take revenge on the offender, to attract wealth or to get rid of a series of troubles is not so difficult. Every day thousands of subscribers learn that the fault of all the troubles is a hex, which is removed by an egg, and the attention of the beloved can be won with a set of mirrors, candles and underwear. The path to happiness will be even shorter if you write a witch in a direct and pay for solving problems according to a set price.
Each snapshot of my series contains the items and photos needed to perform a particular rite. All images used are generated by a neural network.
Using the traits of different people, the neural network creates a unique image. The fact that these people do not exist reinforces the absurdity of magical manipulation. As a result, we see that something that cannot be done over someone who has never been.
It was very interesting to know what predictions the sorcerers would have for people created by the neural network. I sent two generated photos to sorcerers on social networks. According to legend, the man in the photo is my husband, the woman is his alleged lover. I asked the only question: «Do these people have a love relationship? » The fortunetellers answer was unanimous, «No, they don’t. But the woman in the photo has a strong sympathy for the man. » One of the predictors described the non-existent mistress, as a secretive, intelligent, and prone to deception person. All the magicians offered different versions of the rituals of turn-off and establishing relationships in the family.
If you feel that there is a child inside you who wants to believe in miracles and magic, do not let him be deceived and don’t shift on his shoulders the solution of your adult difficulties.